Notes from inside the work. Read one before a discovery call and the conversation moves faster.
If you are new here, these two pieces are the most asked about — read either before a discovery call and the conversation moves faster.
The story isn’t that people who can’t code now ship software. It’s that the cost of testing an idea just collapsed — and the companies still running 18-month product cycles haven’t priced in what that means for their pipeline.
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Stable jobs, stable categories, stable plans — the assumptions a generation of careers were built on are visibly breaking. The only durable safety left is the kind you build into yourself: skills, networks, capital and judgement that travel.
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Most companies are using AI to do what they already do, cheaper. The ones thinking ahead are asking which new revenue lines AI now opens — and why the cost-cut framing is the wrong place to start.
Read the piece →Related: New Strategic Growth →If a piece lands and you want to talk it through — half an hour, no pitch.
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LEGO’s CES move wasn’t really about smart bricks. It was about a company that knows what it stands for — and uses that clarity to choose which innovations to back and which to walk away from. A lesson most innovation functions miss.
Read the piece →Related: New Strategic Growth →
Before another priority lands on next year’s plan, there is one question most leadership teams skip. Asking it changes which initiatives survive the next quarter — and which were never going to.
Read the piece →Related: New Strategic Growth →
Periods of rapid change don’t reward louder ambition. They reward five specific habits — the ones that let leaders notice real opportunities early and shape them, rather than reacting to noise.
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